B2B
Paid search for pipeline
Campaigns aimed at enquiries and accounts, with landing pages sales can use.
Paid media from click to enquiry or sale
PPC campaigns you can trace from click to enquiry
Paid search and paid social only work if the query, the ad, and the landing page agree. We build that chain, watch the waste, and report on cost per lead — not just impressions.
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Projects delivered
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Digital experts
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Years experience
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Who this is for
Paid media from click to enquiry or sale
PPC only works if the query, the ad, and the page agree — for a demo request or for a cart. We build that chain and report cost per outcome.
B2C
Paid search and shopping
Ads that send shoppers to pages that convert, with waste cut weekly.
Industries we ship in
- SaaS
- Ecommerce
- Legal
- Education
- Local services
Over 15+ Years of Trusted Partnership
with Leading Global Companies
Funnel
From first click to a PPC (Pay Per Click) outcome
01
Architecture
Campaigns around intent for B2B enquiries and consumer sales.
02
Ads and audiences
Copy, extensions, and targeting that match the search or the feed.
03
Conversion
Landing-page recommendations, budget control, and cost-per-lead reporting.
Scope of work
Account structure, copy, and landing pages in one loop
Paid media only works if the query, the ad, and the page agree. Budgets are explicit. You see where spend went.
01
Architecture
Campaigns around intent for B2B enquiries and consumer sales.
02
Ads and audiences
Copy, extensions, and targeting that match the search or the feed.
03
Conversion
Landing-page recommendations, budget control, and cost-per-lead reporting.
04
Account and campaign architecture
Account and campaign architecture is scoped in discovery so it matches the people who will actually use it.
05
Ad copy, extensions, and audiences
Ad copy, extensions, and audiences is built in the delivery sprints, not left as a post-launch extra.
Approach
Account structure, copy, and landing pages in one loop
We set campaigns around intent, write ads that match the search, and send traffic to pages that can convert.
Budgets are explicit. You see where spend went and what came back.
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How a PPC (Pay Per Click) engagement moves
Channel steps that compound into growth.
01
Intent
Queries and audiences that match the offer.
02
Structure
Campaigns, ads, and landing pages that agree.
03
Track
Conversions before spend scales.
04
Optimise
Waste cut weekly, not quarterly.
05
Report
Cost per enquiry or sale.
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Stack for this service
Tools we use for PPC (Pay Per Click)
A focused stack for this service — not a dump of every technology we have ever touched.
Google Ads
Microsoft Ads
Meta Ads
Proof of delivery
PPC (Pay Per Click) for paid search for pipeline and paid search and shopping
PPC only works if the query, the ad, and the page agree — for a demo request or for a cart. We build that chain and report cost per outcome. The portfolio has launches in SaaS, Ecommerce, Legal, and more.
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More from our marketing work
PPC sits with SEO, SMM, and full digital marketing when paid is one channel, not the whole plan.
View all Services
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Our Happy Clients
We always strive for the success of the client and their words here speak on their behalf.
“The team at webastral is an excellent talent to work with. They are experts on Prestashop. Very communicative and work to our schedule. We have been very happy to work with them on a long term basis.”
Sarah Turner
CEO
Start a conversation
Tell us the outcome. We’ll come back with a plan.
Share your ppc (pay per click) brief — B2B platform, consumer product, or both. You get a timeline, a stack recommendation, and a quote.
Request a proposal
A specialist replies with next steps — not a generic brochure.
Frequently asked questions
PPC stands for Pay Per Click. It is a digital marketing strategy to buy traffic for your website. In this scenario, the advertiser pays a small fee each time one of your ads is clicked by the user. Search engine advertising is the most popular form of PPC. Even many social media platforms like Facebook also offer PPC models. You can promote your company in search results, on websites, and across social media platforms. PPC ads can also consist of text, videos, and pictures.