B2B
Rules-based wholesale
Contracts, bundles, and fulfilment hooks that a theme marketplace will never ship.
Catalogues that do not fit a boxed cart
Custom commerce when a boxed cart gets in the way
Some catalogues, pricing rules, or warehouse flows do not fit Shopify, Magento, or WooCommerce cleanly. We build a store around those rules — SKUs, checkout, and the back-office tools your operations team already uses.
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Projects delivered
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Digital experts
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Years experience
Over 15+ Years of Trusted Partnership
with Leading Global Companies
Who this is for
Catalogues that do not fit a boxed cart
Custom commerce is for teams whose pricing, kits, or warehouse flow fight Shopify, Magento, or WooCommerce — whether the buyer is a trade account or a shopper.
B2C
Own-the-stack storefronts
A cart and checkout designed around your SKUs, not a plugin's idea of a product.
Industries we ship in
- Industrial
- Configurators
- Subscriptions
- Marketplace
- Specialty retail
Approach
Commerce software shaped around how you actually sell
We model products, carts, payments, and fulfilment first, then choose the stack.
You get a storefront and an admin that match your SKUs and channels, with room to add marketing and reporting without starting over.
Scope of work
Commerce software shaped around how you actually sell
We model products, carts, payments, and fulfilment first, then choose the stack. The storefront and admin match your channels.
01
Rules first
Product, cart, and checkout designed for your SKUs and pricing — B2B accounts or consumer carts.
02
Operations
Payments, orders, and warehouse or ERP hooks your ops team already uses.
03
Ownership
A storefront and admin you own, with room for marketing and reporting later.
04
Product, cart, and checkout designed for your rules
Product, cart, and checkout designed for your rules is scoped in discovery so it matches the people who will actually use it.
05
Payments and order operations
Payments and order operations is built in the delivery sprints, not left as a post-launch extra.
Merchandising
How Custom E-commerce Development sells to trade accounts and shoppers
B2B
Rules-based wholesale
Contracts, bundles, and fulfilment hooks that a theme marketplace will never ship.
B2C
Own-the-stack storefronts
A cart and checkout designed around your SKUs, not a plugin's idea of a product.
Ops
After the sale
Custom commerce is for teams whose pricing, kits, or warehouse flow fight Shopify, Magento, or WooCommerce — whether the buyer is a trade account or a shopper.
More from our commerce work
Custom commerce sits with Magento, WooCommerce, and Shopify when a boxed cart is close but not enough.
View all Services
How a Custom E-commerce Development engagement moves
Commerce flow from catalog to conversion.
01
Rules
SKUs, kits, contracts, and warehouse flow written down first.
02
Cart
A checkout designed around those rules, not a boxed theme.
03
Ops
Admin, inventory, and the ERP or CRM you already use.
04
Storefront
Search, PDP, and mobile UX for shoppers or trade buyers.
05
Own
Code and a runbook your team can keep.
Stack for this service
Tools we use for Custom E-commerce Development
A focused stack for this service — not a dump of every technology we have ever touched.
Custom cart
Checkout
Search
Proof of delivery
Custom E-commerce Development for rules-based wholesale and own-the-stack storefronts
Custom commerce is for teams whose pricing, kits, or warehouse flow fight Shopify, Magento, or WooCommerce — whether the buyer is a trade account or a shopper. The portfolio has launches in Industrial, Configurators, Subscriptions, and more.
View portfolio
Our Happy Clients
We always strive for the success of the client and their words here speak on their behalf.
“The team at webastral is an excellent talent to work with. They are experts on Prestashop. Very communicative and work to our schedule. We have been very happy to work with them on a long term basis.”
Sarah Turner
CEO
Start a conversation
Tell us the outcome. We’ll come back with a plan.
Share your custom e-commerce development brief — B2B platform, consumer product, or both. You get a timeline, a stack recommendation, and a quote.
Request a proposal
A specialist replies with next steps — not a generic brochure.
Frequently asked questions
Software development involves the creation of software programs. This is often through the process of the SDLC or systems development of the life cycle. Through these processes, software developers design, develop deploy, and deploy software that meets the specified features or requirements set out in the planning stage. Get in touch with the Webastral Infosystem team, and we will tell you about the custom development process.